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More on analytics
Ok, so here is a basic lesson around business intelligence. In addition to the raw statistics I showed you yesterday, one can even drill down further and discover what it is that readers are interested...
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There still is room for old fashioned “selling”
I was having a laugh with my wife about today’s view on sales in the B2B world. We no longer refer to the process of persuading someone to exchange money for your product or service as “selling”....
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Brand Recognition
This burger joint just does it right on all levels and consequently has a big following. If you haven’t yet heard about this special burger joint, you will. They are mostly a California operation, but...
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More thoughts on social selling…
I stumbled upon this post this morning and think it is right on the money…thanks Jose. Good stuff… Build Trust And They Will Come (And Keep Coming Back) JULY 21, 2014 JOSÉ ANTONIO SÁNCHEZ Today, we...
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Eaten by Alligator
Here is a real email, with above subject line, from a salesperson who is trying to connect after several failed attempts… Hello there! I wanted to reach out and let you know a few things have changed...
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Hang a shingle…
As the old expression goes…“hang a shingle” and business will follow. It’s true, without doing much else, by virtue of just starting a business there will most likely be demand for your product or...
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More on product messaging
Yesterday, I went on a rant about poor product messaging. Well, this is a really, really good example of product messaging done right. There is no mistaking why this company is in business and what...
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I don’t know about you, but my head spins most times when I look at a website and try to understand what the company does. I frequently go to a website, open up the products tab and start to read…only...
View ArticleOutbound or Inbound Marketing?
I don’t think it has to be one or the other, but there is no reason to not invest resources in a real inbound marketing strategy. If done correctly, there is no better operating leverage. This video...
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Social media endorsements
Research tells me that buyers place more value on endorsements from their peers than what they are told in a retail ad or, in the case of B2B, they may hear during a sales process… We know that social...
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